They turn cultural touchstones into an inside joke and sometimes strengthen the connection that people feel with the original product itself. Ultimately, it’s almost impossible for any popular entertainment release to not ultimately be boiled down to a series of memes. Being able to understand these memes on sight inspires a sense of community and belonging. Memes turn certain events and ideas into an image and a couple of lines. It’s been said that the internet’s fondness for boiling everything down to memes can be attributed to an individual user’s desire to feel like he or she is part of a more traditional social circle.
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